Empowered MSMEs Seminar Kicks Off with Successful First Free Training Session

July 31, 2024 

Manila, Philippines — Micro, Small, and Medium Enterprises (MSMEs) in Manila received a boost in business development knowledge as the first free training session of the “EMPOWERED MSMEs – A Seminar on Branding and Trademark Registration Process” was held on July 31, 2024, at Palma Hall, Universidad de Manila. The event marked the beginning of a series of initiatives aimed at supporting MSMEs and aspiring entrepreneurs in the city. 

This seminar is a flagship project of the City Government of Manila, led by Mayor Honey Lacuna-Pangan. It was organized through the joint efforts of the Local Economic Development & Investment Promotions Office (LEDIPO Manila) and the Bureau of Permits Manila, in partnership with the Department of Trade and Industry (DTI) National Capital Regional Office. 

The first session focused on equipping participants with essential knowledge about branding and the trademark registration process, key components for establishing a successful and legally protected business identity. The training aimed to empower MSMEs to compete more effectively in the market by understanding the importance of creating a strong brand and securing their intellectual property rights. 

The event saw an enthusiastic turnout of MSME owners and aspiring entrepreneurs, all eager to learn from the expert speakers and gain practical insights that they can apply to their businesses. The seminar provided a platform for participants to ask questions, share experiences, and network with fellow entrepreneurs, further enriching the learning experience. 

Mayor Honey Lacuna-Pangan’s administration has been proactive in supporting MSMEs, recognizing their critical role in the local economy. The “EMPOWERED MSMEs” seminar series is a testament to the city government’s commitment to fostering entrepreneurship and economic growth by providing accessible education and resources to business owners. 

As the seminar series progresses, it is expected to cover various aspects of business development, offering MSMEs continuous support in navigating the challenges of entrepreneurship. The successful launch of this initiative underscores the collaborative efforts of the Manila city government, LEDIPO, Bureau of Permits, and DTI in empowering local businesses and driving sustainable economic development. 

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