COLLEGE OF BUSINESS AND MANAGEMENT

HISTORY OF THE COLLEGE OF BUSINESS AND MANAGEMENT

The College of Business and Management (CBM) traces its roots to 1995, when it was established through City Ordinance No. 7885 as the School of Business Administration.  In its early years, the College continuously enhanced its academic offerings through curriculum revisions and the introduction of co-curricular and extracurricular programs aimed at providing students with a holistic business education. 

From 2001 to 2004, the institution was reorganized as the School of Business, Public Administration and Accountancy, during which the Public Administration Special Program and the Bachelor of Science in Entrepreneurship were introduced, further expanding its academic portfolio. 

As the University continued to evolve, the school was elevated into the College of Business Administration (CBA), strengthening its role in developing competent business professionals and entrepreneurial leaders.  In 2025, in recognition of its expanded academic offerings, the College was renamed the College of Business and Public Management (CBPM).  However, following the transfer of the Public Administration Program to academic unit, the College officially adopted its present name, the College of Business and Management (CBM). 

In 2026, the Bachelor of Science in Hospitality Management was likewise transferred to a separate college, allowing CBM to focus exclusively on its core business disciplines.  

Today, the College of Business and Management offers four undergraduate degree programs: 

  • Bachelor of Science in Business Administration major in Business Economics 
  • Bachelor of Science in Business Administration major in Marketing Management 
  • Bachelor of Science in Business Administration major in Human Resource Management 
  • Bachelor of Science in Entrepreneurship 

Through these programs, the College remains committed to producing innovative, ethical, and globally competitive business professionals and entrepreneurs who contribute meaningfully to economic development and nation-building. 

CBM VISION

  1. The College of Business and Management is committed to developing competent, ethical, and globally competitive business professionals and entrepreneurs through innovative education, meaningful research, industry collaboration, and community engagement.  Guided by excellence, innovation, and integrity, the College empowers its graduates to become responsible leaders who create sustainable value for business and society. 

CBM MISSION

  1. To be the country’s premier free business college, transforming the youth of Manila into innovative, ethical, and globally competitive business leaders and entrepreneurs through programs founded in excellence, innovation, empathy, integrity, and transformative learning experiences. 

Core Values

The College of Business and Management is guided by the START UP Core Values, which define the character, professionalism, and entrepreneurial spirit expected of every CBM student and graduate. 

S – Strategic Excellence
We pursue excellence by applying innovative thinking and sound business strategies to create meaningful and sustainable solutions.

T – Tactical Leadership
We lead with vision, critical thinking, and informed decision-making to achieve organizational and societal goals.

A – Accountability and Ethical Entrepreneurship
We uphold integrity, responsibility, fairness, and ethical business practices in every decision and action.

R – Results Orientation
We strive for quality, continuous improvement, and measurable outcomes that create value for organizations, communities, and society.

T – Teamwork and Resilience
We value collaboration, respect, adaptability, and composure in overcoming challenges and achieving shared success.

UP – Uprightness and Professionalism
We demonstrate honesty, respect, discipline, and professionalism while serving others with competence and integrity.

INSTITUTIONAL DIRECTION

The College of Business and Management (CBM) is committed to providing accessible, relevant, and transformative business education that prepares students for the changing needs of industry and society. 

 

CBM focuses on academic excellence, career readiness, entrepreneurship and innovation, industry engagement, research, ethical leadership, and sustainable development to develop competent, globally competitive, and socially responsible business professionals and entrepreneurs. 

 

Innovating Minds. Empowering Leaders. Creating Value.

College Logo

The College of Business and Management (CBM) logo symbolized the College’s commitment to developing competent, innovative, ethical, and globally competitive business professionals and entrepreneurs. The bold CBM initials represent the identity of the College, while the globe signifies global perspective, interconnectedness, and readiness for the evolving business environment. 

The four interconnected nodes represent the College’s four academic programs: Business Economics, Marketing Management, Human Resource Management, and Entrepreneurship; united by a shared commitment to collaboration, innovation, and business leadership. The circular and progressive elements symbolize continuous learning, growth, innovation and advancement in response to changes in business, technology, industry, and society. Green represents growth, sustainability, progress, and the identity of Universidad de Manila, while yellow gold, the College color, signifies excellence, optimism, achievement, and prosperity. 

Together, these elements embody CBM as forward-looking, interconnected, entrepreneurial, and excellence-driven College of Business and Management. 

College Color

Yellow Gold 

The official color of the College of Business and Management is Yellow Gold, symbolizing excellence, prosperity, optimism, and achievement.  Ot reflects the College’s commitment to developing visionary entrepreneurs, principles business leaders, and competent professionals who create opportunities, inspire innovation, and promote financial empowerment.  Like gold refined through time, CBM students are nurtured to become resilient, ethical, and globally competitive individuals prepared to make meaningful contributions to business, industry, and society. 

Office Recognition/Award/Achievement/Distinctive Strength

The College of Business and Management was recognized as one of the Top-Performing Schools in the Certified Human Resource Associate (CHRA) Assessment for 2024–2025, awarded on March 20, 2026. 

MESSAGE FROM DEAN/DIRECTOR

Dr. Ernesto S. Faraon, Phd

Dean, College of Business and Management 

Welcome to the College of Business and Management (CBM)—a community where learning goes beyond the classroom and where ideas are transformed into opportunities. 

 

At CBM, we believe that business education is not simply about acquiring knowledge. It is about developing the courage to innovate, the discipline to pursue excellence, the integrity to lead responsibly, and the ability to create meaningful value for others. We prepare our students not only to succeed in their chosen professions, but also to become ethical leaders, innovative entrepreneurs, and responsible members of society. 

 

As we move forward, may we continue to build a college where students are inspired to dream bigger, faculty members are empowered to make a difference, and every achievement contributes to the progress of our university and the communities we serve. 

 

Together, let us continue Innovating Minds. Empowering Leaders. Creating Value. 

Academic Programs

The College of Business and Management (CBM) is dedicated to developing future business leaders, entrepreneurs, and professionals who posses the knowledge, skills, values, and innovative mindset needed to succeed in today’s fast-changing business environment.  The College provides quality, outcomes-based education enriched by hands-on learning, research, industry collaboration, and community engagement to prepare students for meaningful careers and lifelong success. 

Through its academic programs, CBM builds a strong foundation in business principles while nurturing critical thinking, leadership, innovation, and entrepreneurial excellence.  Committed to continuous learning and professional growth, the College empowers its students to become ethical decision-makers, responsible leaders, and globally competitive graduates who create positive impact in business and society. 

Bachelor of Science in Business Administration major in Business Economics

The BSBA major in Business Economics prepares students to understand and analyze economic conditions and their impact on businesses, industries, and markets. The program develops strong analytical, quantitative, and decision-making skills through the application of economic theories, business principles, research, and experiential learning. Graduates are equipped to assess economic trends, interpret business and market data, and contribute to informed decision-making in both public and private organizations. 

Career Competencies 

  • Economic and business analysis 
  • Data interpretation and quantitative analysis 
  • Market and industry analysis 
  • Business research and forecasting 
  • Strategic and evidence-based decision-making 
  • Understanding of economic policies and their business implications 

Career Opportunities 

  • Business/Economic Analyst 
  • Market Research Analyst 
  • Financial or Investment Analyst 
  • Business Development Associate 
  • Banking and Financial Services Professional 
  • Research Associate 
  • Planning Officer 
  • Entrepreneur 
  • Government and Development Sector Professional 

 

 

Industry Partners 

The program may collaborate with organizations in banking and financial services, government and economic development agencies, research institutions, consulting firms, business organizations, and private enterprises for internships, industry exposure, research, and other experiential learning activities. 

The BSBA major in Human Resource Management prepares students to become competent and ethical human resource professionals equipped with the knowledge, skills, and values needed to effectively manage an organization’s human capital. The program provides a strong foundation in talent acquisition, employee relations, compensation and benefits, training and development, labor laws, organizational behavior, and strategic human resource management. Graduates are prepared to support workforce development, foster positive workplace relationships, and contribute to organizational effectiveness in local and global business environments. 

Career Competencies 

  • Recruitment and talent acquisition 
  • Training and employee development 
  • Compensation and benefits administration 
  • Performance management 
  • Employee and labor relations 
  • Human resource planning 
  • HR information and records management 
  • Organizational development 
  • Ethical and professional workplace practices 

Career Opportunities 

  • Human Resource Officer 
  • Recruitment/Talent Acquisition Specialist 
  • Training and Development Officer 
  • Compensation and Benefits Associate 
  • Employee Relations Officer 
  • HR Generalist 
  • Payroll or HR Administration Officer 
  • Organizational Development Associate 
  • Labor Relations Assistant 
  • Human Resource Consultant 

Industry Partners 

 
The program may collaborate with human resource departments, recruitment and staffing agencies, training and consultancy organizations, government labor and employment agencies, business process outsourcing companies, financial institutions, retail organizations, and other private and public-sector employers for internships, professional exposure, training, and industry engagement. 

The Bachelor of Science in Entrepreneurship prepares students to become innovative, ethical, and opportunity-driven entrepreneurs capable of creating, managing, and growing sustainable enterprises. The program develops entrepreneurial knowledge and practical competencies in opportunity identification, business planning, product development, marketing, financial management, innovation, and enterprise operations. Through experiential learning and actual business implementation, students learn to transform ideas into marketable products and services and respond effectively to changing local and global business environments. 

Career Competencies 

  • Opportunity identification and business ideation 
  • Business model and business plan development 
  • Product and service development 
  • Market validation and customer development 
  • Entrepreneurial marketing and selling 
  • Financial planning and resource management 
  • Business operations and enterprise management 
  • Innovation and creative problem-solving 
  • Business pitching and negotiation 
  • Sustainable and ethical entrepreneurship 

Career Opportunities 

  • Entrepreneur/Business Owner 
  • Startup Founder 
  • Business Development Officer 
  • Product Development Associate 
  • Business Operations Officer 
  • Sales and Marketing Professional 
  • Franchise Entrepreneur 
  • Social Entrepreneur 
  • E-commerce Entrepreneur 
  • Business Consultant 
  • Family Business Manager 

Industry Partners 

 
The program may collaborate with micro, small, and medium enterprises (MSMEs), startup communities, business incubators, financial institutions, government enterprise-development agencies, chambers and business organizations, e-commerce platforms, industry mentors, and private enterprises to support business incubation, mentoring, product development, market testing, internships, and entrepreneurial activities. 

Alumni Testimonial

PATRICK MOLINA

BSBA in Management | Batch 2012 Entrepreneur

“I am Patrick Molina, a Bachelor of Science in Business Administration major in Management graduate of Universidad de Manila (UDM), Batch 2012. Today, I am the Founder and Owner of Patrick M. Dental Clinic and Laboratory, with 12 branches and around 250 employees. 

 

But my journey did not begin with success. 

 

I came from a financially challenged family, raised by a mother who worked hard to support us. As the eldest of four siblings, I knew that education was my opportunity to build a better future. UDM gave me that opportunity. For four years, I was able to pursue a college education without the burden of expensive tuition. 

 

I became a working student at McDonald’s, balancing classes with work and sometimes going home late at night. I started as a crew member and became a manager even before I graduated. The knowledge I gained from UDM, together with the discipline and perseverance I developed as a working student, became my foundation as I entered different fields in sales, marketing, insurance, operations, and eventually entrepreneurship. 

 

My journey was never a straight road. I tried businesses. I failed. I made mistakes. I started again. But I never stopped learning. 

 

If there is one word that describes my journey, it is willingness—the willingness to learn, to fail, to stand up again, and to keep improving. 

 

To every UDM student: value the opportunity you have today. Your circumstances do not have to determine your destination. Learn from your professors, develop your skills, stay humble, and never lose your willingness to grow. 

 

UDM gave me a foundation, but I had to decide what to build on it. Today, as my business continues to grow, my greatest achievement is not simply what I have gained, but the opportunities I can now create for others. 

 

I am one of the lives UDM helped transform. Someday, your story could be the next one.”

JOED RAMOS

BSBA Major in Marketing | Batch 2005 | Latin Honor Graduate

"I will always look back with gratitude on my years at City College of Manila, now Universidad de Manila. Coming from an underprivileged background, the opportunity to earn a college degree was something I deeply valued. CCM opened that door for me and gave me a foundation that would eventually become the launchpad of my professional journey. 

My education in Business Administration major in Marketing went far beyond theories and lessons inside the classroom. It challenged me to believe in myself, strengthened my confidence, and pushed me to discover what I was capable of achieving. Along the way, I also gained friendships and meaningful connections with professors who became part of my journey. 

 

Graduating with Latin honors in 2005 remains one of the proudest milestones of my life. It reminds me of where I started, how far determination can take you, and the opportunity that education can provide. 

 

To today's UDM students: never allow your circumstances to define how far you can go. Work hard, believe in your potential, and make the most of every opportunity given to you. UDM can open the door—but you must have the courage to walk through it."

CHARMAINE SEVERINO TUMANGAN

BS Accountancy | Batch 2004 Teacher III | Business and Entrepreneurship Track

"My journey from the corporate world to the classroom has always been anchored in the foundation I received from City College of Manila, now Universidad de Manila. 

 

As a BS Accountancy graduate of Batch 2004, CCM gave me more than technical knowledge in accounting, finance, and business. It instilled in me the values of excellence, integrity, discipline, and lifelong learning—values that have continued to guide me throughout my professional life. 

 

My career brought me from accounting, administration, and internal audit to IBM Business Services, where I gained valuable experience in finance and business processes. Eventually, my passion for learning led me to another calling: education. I became a lecturer and faculty member in different educational institutions and now serve as a Teacher III, sharing both my academic knowledge and industry experience with the next generation of business professionals. 

 

Along the way, I continued learning, earning professional certifications and pursuing graduate education. Every milestone reminds me that education does not end at graduation—it gives us the foundation and courage to keep growing. 

I will always be grateful to CCM for helping shape the professional and educator I have become. To today's UDM students, embrace every opportunity to learn, grow, and serve. Your education can take you to places you may not yet imagine—and someday, what you learn may become the knowledge you pass on to others." 

Activities

Research and Innovation 

  • Research Publications and Presentations – CBM encourages faculty members and students to conduct relevant business and management research and disseminate their findings through research publications and presentations in local and international conferences. 
  • Student Research Development – The College provides research mentoring and guidance to improve the quality of student research and prepare promising studies for academic presentation and possible publication. 
  • Research and Innovation Initiatives – Faculty and students are encouraged to undertake research addressing contemporary business, entrepreneurship, economic, organizational, and community concerns. 

Extension and Community Engagement 

  • Adopted Barangay 790 – CBM conducts community-based extension activities in its adopted Barangay 790, involving faculty members, students, and student organizations in programs that promote livelihood development, entrepreneurship, environmental awareness, and community empowerment. 
  • CBM Community Pantry – The College initiated a community pantry to promote the spirit of sharing and social responsibility by providing essential goods to members of the University community who may benefit from the initiative. 
  • Other Community Engagement Activities – CBM faculty members, students, and recognized student organizations participate in various outreach and community-based activities that respond to identified social, economic, and environmental needs. 

Internships and Industry Immersion 

  • Internship/OJT Program – Students are provided opportunities to apply classroom knowledge in actual workplace settings through internships and on-the-job training with partner organizations and industries. 
  • Entrepreneurial and Industry Exposure – Entrepreneurship students gain practical business experience through business implementation and market-based activities, while other programs benefit from industry exposure that strengthens their professional and career competencies. 

Leadership and Professional Development 

  • In-House Seminars with Invited Keynote Speakers – The College conducts seminars and professional development activities featuring invited speakers and industry practitioners to expose students to current business practices, career opportunities, leadership perspectives, and professional experiences. 
  • Annual Team Building – CBM conducts team-building activities to strengthen teamwork, communication, collaboration, leadership, and collegial relationships among its faculty and personnel. 
  • Train-the-Trainer Initiative – The College introduced a faculty knowledge-sharing initiative where faculty members share effective teaching strategies, classroom innovations, technology and AI applications, research and extension experiences, industry practices, and other good practices during faculty meetings.

Competitions and Academic Enrichment 

  • Competitions and Academic Activities – CBM encourages students to participate in academic, business, entrepreneurship, research, and other skills-based competitions that provide opportunities to apply classroom learning and demonstrate their competencies. 
  • Conferences, Summits, and Enrichment Activities – Students are encouraged to participate in conferences, seminars, summits, workshops, and other learning activities that broaden their knowledge, strengthen professional competencies, and provide exposure beyond the classroom.

Students Achievements

  • 2nd Place – Collegiate Challenge for Breakthrough Ideas, Inter-School Innovation Competition 2026 

Team DiaBites of Universidad de Manila earned 2nd Place in the 2026 Collegiate Challenge for Breakthrough Ideas, recognizing the students’ innovative business concept and entrepreneurial capabilities. 

  • Semifinalist – Gawad Manileño para sa Pinakamahusay na Organisasyong Pangkabataan 

The UDM-CBM Local Student Council was recognized as one of the semifinalists of the Gawad Manileño para sa Pinakamahusay na Organisasyong Pangkabataan, highlighting the organization’s commitment to student leadership, service, youth empowerment, and community engagement. 

  • Top Performing School – Certified Human Resource Associate (CHRA), 2024–2025 

The College was recognized as a Top Performing School in the Certified Human Resource Associate (CHRA) for 2024–2025, recognizing the strong performance of its Human Resource Management students. 

Faculty Achievements

  • Research Excellence and Scholarly Achievement – CBM faculty members continue to demonstrate excellence in research through scholarly publications, research presentations, and recognition in local and international academic forums. Faculty research papers have been accepted for publication in academic journals, while research presented in international conferences has received distinctions and awards, reflecting the College’s commitment to research quality, relevance, and scholarly contribution.  
  • Community Extension Participation – Faculty members have actively supported CBM’s extension programs, including activities in Barangay 790. 
  • Faculty Development and Knowledge Sharing – CBM established the Train-the-Trainer Initiative to institutionalize faculty sharing of effective teaching practices, research experiences, technology/AI applications, extension initiatives, and industry practices. 

Leadership Achievements

  • Academic Quality and Continuous Improvement – CBM continuously strengthens its academic and administrative systems through quality assurance, accreditation, institutional compliance, and continuous improvement initiatives, supporting the University’s commitment to excellence and quality service. 
  • Strengthening of Faculty Development – Introduction of the Train-the-Trainer Initiative as a continuing faculty development and knowledge-sharing mechanism. 
  • Student Academic Monitoring and Intervention – Introduction of the Student Monitoring and Evaluation Initiative for early identification and intervention for academically at-risk students. 
  • Community Engagement – Establishment/implementation of the CBM Community Pantry as a College social-responsibility initiative. 
  • Industry and Career Readiness Initiatives – Strengthening of internship/OJT and Entrepreneurship business implementation to provide students with greater workplace and market exposure. 

Staff Achievement

Research and Scholarly Engagement – CBM administrative staff also participate in the College’s research initiatives. A member of the administrative staff served as part of a research team whose paper was accepted for publication in the NILAD Journal, reflecting the College’s inclusive research culture and encouragement of scholarly engagement among both academic and non-academic personnel. 

Student Organizations

Name: College of Business and Management – Local Student Council (CBM-LSC) 

Short Description: The CBM-LSC is the highest representative and governing body of students within the College of Business and Management. It coordinates student activities, programs, and advocacies; promotes student welfare and interests; and oversees the different Department Student Councils and academic organizations within the College. 

Facebook Page: Young Entrepreneurs’ Society – UDM 

 

Name: Economics Society (ECOSOC) 

Short Description: The official organization of BSBA major in Business Economics students, committed to developing analytical, responsible, and innovative future economists who can contribute to socio-economic development. 

Facebook Page: UDM Economics Society 

 

Name: Young Entrepreneurs’ Society (YES) 

Short Description: The official organization of BS Entrepreneurship students, committed to developing future entrepreneurs through leadership, innovation, collaboration, and meaningful entrepreneurial opportunities. 

Facebook Page: Young Entrepreneurs’ Society – UDM 

 

Name: Human Resources Students Association of the Philippines – UDM Chapter (HRSAP-UDM) 

Short Description: The official academic organization of Human Resource Management students, dedicated to developing future HR professionals through leadership, professionalism, collaboration, and experiential learning. 

Facebook Page: Human Resource Students’ Association of the Philippines – UDM Chapter 

 

Name: Junior Marketing Association (JMA) 

Short Description: The official academic organization of BSBA major in Marketing Management students, committed to developing creative, strategic, ethical, and globally competitive marketing professionals through innovation, consumer understanding, leadership, and inclusive business growth. 

Facebook Page: UDM Junior Marketing Association 

Universidad de Manila

Former City College of Manila

Contact Details

  • registrarsoffice@udm.edu.ph
  • treasuryoffice@udm.edu.ph
  • udmalumni.official@gmail.com

Main Campus

659-A Cecilia Muñoz St, Ermita, Manila, 1000 Metro Manila

Henry Sy. Campus (Annex)

Carlos Palanca, Santa Cruz, Manila, 1003 Metro Manila

Universidad de Manila @ 2024